Here are some of the best reasons to hire a marketing agency for your law firm:

Reason 1: They Understand the Unique Needs of Law Firms

Believe it or not, there are many marketing agencies that are well versed in the unique approaches to marketing that are needed when it comes to law firms. They may be businesses, with staff, costs, profits and losses like everyone else, but the way they function, and the way people see them in the community is very different from other more typical businesses around them.

So, even if your in-house team brushes up on conventional marketing techniques and knowledge, they may not learn anything that is truly beneficial to your law firm. Marketing agencies have all the keys you need for successful law firm marketing campaigns.

Reason 2: They Can Create an Effective Digital Presence for Your Firm

Stuffy old law firms may like to hide behind their bookshelves, wood panel walls and fireplaces, but they can’t hide from the need for a digital presence in the information age. Social media, an effective, dynamic and engaging website, strategies to manage external communications through things like e-mail marketing…these and more make up the digital domain that law firms need to be a part of. Outside marketing agencies are normally better for getting this balance right.

Reason 3: Marketing Expertise is Different from Legal Expertise

Legal minds are undoubtedly intelligent, sharp and fast. Lawyers can think on their feet, adapt to difficult situations, and cope well under pressure. They have an amazing eye and mind for detail, and their abilities to come up with creative solutions to complex problems is unparalleled. However, none of this translates into an effective law firm marketing campaign.

Legal and marketing expertise are 2 different kettles of fish. For law firms to assume they can manage and maintain a marketing strategy based just off their own smarts and without the key knowledge is an error that some law firms do make. They quickly learn that a marketing agency can maintain higher standards and get things done faster.

Reason 4: You Can Get Results Faster

This brings us to our next point, the speed of results. Getting a few views on a blog post or some likes on a Facebook post is one thing, but if you’re going to rely on these “trickle” effects, then you might be waiting for a long time for some of that engagement to convert into real business.

Marketing agencies can ensure that marketing materials are targeted rightly to ensure a higher conversion rate – from lead, to contact, to signing as a new client. The path is clear for the right marketing firm. Let them serve you with that clarity.

Reason 5: Less Stress and Hassle for the Firm in the Long Run

It may cost more to hire an outside agency than a small in-house team, but having a ready-to-go, competent and experienced team ready to hit the ground running from day 1 saves you in stress, energy, time, and bureaucratic HR hassle. We say that it’s good to pay the premium and get the services delivered conveniently, efficiently and professionally from a marketing agency that has built itself on great results.

This is true in many areas of law. Despite the number of offenses of this nature that occur each year, for driving under the influence attorneys, the situation is no different.

If you’re a DUI defense attorney and are looking for new ways to capture leads, you’ve come to the right place. Read on to learn some effective and easy to employ DUI lawyer lead generation tips.

Utilize SEO Best Practices

One of the best ways to find quality leads is to use SEO best practices so that they will be more likely to find you. What does this mean exactly? Essentially, you will want to optimize your website’s copy so that Google will identify it as being useful for people searching specific terms.

Creating blogs and articles on your site is a great way to do this in a natural way. You will want to include keywords such as “DUI attorney near me”, “Driving under the influence attorneys” and also include the areas you service, so you can find even more qualified leads.

A/B Test Ads for Best Results

If you’re using online ads as part of your marketing campaign, there’s one simple thing you can do to make them more effective. That is to A/B test each new ad before you run it for real. But what is A/B testing?

In digital marketing A/B testing essentially means running two different versions of one ad or social media post to a small number of people to see which one performs better. Once you’ve found which one works, you can push it out to a wider audience. This will help to ensure you’re making the most of your marketing budget and capturing more leads.

Use a Legal Lead Service

When your organic and inbound marketing tactics aren’t cutting it, there are some other options you can try. For example, there are websites and services that allow you to buy DUI leads. The advantage of this type of service is that you can be relatively certain about the quality of these leads.

Normally, you will have to pay a fee to use such sites. For this reason, it can be a good idea to do your research before signing up to see which ones are legitimate.

Enroll in Legal Directory Sites

Another way to allow DUI leads to find your business is to enroll in different legal directory sites. By doing this, you can increase your chances of people actively searching for a DUI attorney finding your business. This tactic will also help to improve your site’s off-page SEO, an added bonus.

Quality Leads for Driving Under the Influence Attorneys

For driving under the influence attorneys, as for any other business, finding quality leads can be tough. Follow the above steps to improve your chances of capturing more leads today. If you’ve found this guide helpful, you may be interested in some of the other articles on our site.