Clients—the lifeblood of any attorney’s office. The problem is, they’re not always easy to find. Sometimes, different tactics need to be employed in order to find quality client leads.
This is true in many areas of law. Despite the number of offenses of this nature that occur each year, for driving under the influence attorneys, the situation is no different.
If you’re a DUI defense attorney and are looking for new ways to capture leads, you’ve come to the right place. Read on to learn some effective and easy to employ DUI lawyer lead generation tips.
Utilize SEO Best Practices
One of the best ways to find quality leads is to use SEO best practices so that they will be more likely to find you. What does this mean exactly? Essentially, you will want to optimize your website’s copy so that Google will identify it as being useful for people searching specific terms.
Creating blogs and articles on your site is a great way to do this in a natural way. You will want to include keywords such as “DUI attorney near me”, “Driving under the influence attorneys” and also include the areas you service, so you can find even more qualified leads.
A/B Test Ads for Best Results
If you’re using online ads as part of your marketing campaign, there’s one simple thing you can do to make them more effective. That is to A/B test each new ad before you run it for real. But what is A/B testing?
In digital marketing A/B testing essentially means running two different versions of one ad or social media post to a small number of people to see which one performs better. Once you’ve found which one works, you can push it out to a wider audience. This will help to ensure you’re making the most of your marketing budget and capturing more leads.
Use a Legal Lead Service
When your organic and inbound marketing tactics aren’t cutting it, there are some other options you can try. For example, there are websites and services that allow you to buy DUI leads. The advantage of this type of service is that you can be relatively certain about the quality of these leads.
Normally, you will have to pay a fee to use such sites. For this reason, it can be a good idea to do your research before signing up to see which ones are legitimate.
Enroll in Legal Directory Sites
Another way to allow DUI leads to find your business is to enroll in different legal directory sites. By doing this, you can increase your chances of people actively searching for a DUI attorney finding your business. This tactic will also help to improve your site’s off-page SEO, an added bonus.
Quality Leads for Driving Under the Influence Attorneys
For driving under the influence attorneys, as for any other business, finding quality leads can be tough. Follow the above steps to improve your chances of capturing more leads today. If you’ve found this guide helpful, you may be interested in some of the other articles on our site.